THE BRIEF

To launch the most anticipated gaming console of the year – Xbox One

CLIENT

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XBOX

OUR APPROACH

To drum up the excitement among gaming fans for the new Xbox One console launch. A full integrated campaign from retail, digital and experiential event was create. Achieving a first in Singapore, we created an launch gaming event at the largest rotating Ferris wheel.

We have worked on all integrated marketing spanning creative, experiential, retail to digital platform for Xbox since 2005.

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