THE BRIEF

To help Lenovo launch a video series showcasing their latest product offerings from the IdeaPad, Yoga and Legion brand.

Client

lenovo-logo.png
LENOVO TECHTALK SERIES
Insights from the Insiders

OUR APPROACH

When Lenovo approached us with the idea of shooting a series of unboxing videos, we thought, "Apart from getting influencers to do the unboxing, why not get insiders from Lenovo to do it instead?" And there we have it, Lenovo's very own series of unboxing videos - the Lenovo TechTalk, covering the IdeaPad, Yoga and Legion brand.

The concept of getting insiders from Lenovo to do the unboxing videos came from a remarkably simple idea - Insights from the Insiders - where viewers can get inside tips, tricks, and guides from the experts behind this very brand.

Work Covered - Campaign Creatives, Video Shoot, Post-Production Edits, Social Cuts

805K

TOTAL VIEWS

1.8M

IMPRESSIONS

IdeaPad

The first episode in the series introduces Lenovo’s new generation of IdeaPads, the IdeaPad Slim 5i, Flex 5i and IdeaPad S540 13".  With insiders insights provided by Kenneth Wong from the Lenovo Asia Pacific team.

 

 

 

 

 

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YOGA

EPISODE 01: Lenovo Yoga Slim 7i Carbon

The first episode in the TechTalk YOGA series features the Yoga Slim 7i Carbon, the perfect marriage of style and substance in one feather-light package, for the thinkers and go-getters out there.

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EPISODE 02: Lenovo Yoga 9i 

The second episode in the TechTalk YOGA series features the Yoga 9i and how it can be your next statement piece. Understated and luxurious, it’s all about thoughtful design and bold innovation merged into a refined and exquisitely crafted device.

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LEGION

The first episode in the series introduces the Legion Slim 7i — the world’s lightest 15.6” GeForce® RTX-enabled gaming laptop, slicing through competitor laptops at under 1.9kg and just 17.9mm thin.

 

 

 

 

 

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