THE BRIEF

To create awareness of their latest tablet, Tab P11 Pro

Client

Lenovo Tab P11 Pro

OUR APPROACH

Lenovo approached us with two intentions - driving its Tab series to the forefront of the market and enticing new consumers to view and purchase from the full range of Lenovo tablets, and positioning P11 Pro as a premium tablet to appeal and encourage target audiences to purchase it as a complementary device.

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With that in mind, we came up with the creative direction, 'Style in Motion', where various personalities are introduced, reflecting how a go-getting P11 Pro user is like via visual storytelling. Target audiences would be able to visualize how it is like to own this product as a complementary device while educating them on the KSP.

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Work Covered - Campaign Creatives, Static Photoshoot with Device and Talent, Social Posts, Cinemagraphs