To create awareness on the Legion Slim 7i launch
LEGION SLIM 7i (2020)
We were approached by Lenovo Legion to create a campaign for the launch of Legion Slim 7i - the world's thinnest RTX-enabled 15" gaming laptop. It inspired us to name the campaign "Powerful Gaming Anywhere" as the machine is slim, light, and powerful, great for users to do their work on-the-go.
We identified the consumer profile, and they were mainly elite gamers and tech audience. With that in mind, we created a strategic approach for the launch, which was split into three sections - tease, launch, and sustainability. We focused on different social media channels such as Instagram, YouTube, Twitter, and lastly Facebook.
The rationale for the "Powerful Gaming Anywhere" concept is designed for urban gaming. Immersed in the depth of the vibrant urban nightlife, the Legion Slim 7i turns into the perfect companion for the hero, that is YOU.