To create awareness of their latest gaming phone by targeting a different demographic sector.
DUEL PHONE (2020)
The Legion Phone Duel is the first gaming smartphone released by Lenovo’s gaming sub-brand. To help Legion penetrate the mobile phone gaming market, we made use of the Attract, Engage and Sustainability marketing strategy. Every asset was created to target a specific group of customers – the ‘Hardcore Mobile Gamers’. With that in mind, our team came up with the tagline “The Evolutionary Edge”, where the assets were created in line with the theme of a futuristic cyberpunk world.