LENOVO LEGION 2021
LINE-UP LAUNCH

OUR APPROACH

To showcase the powerful capabilities of the Lenovo Legion 2021 line-up to the gaming audience, we had to clearly define what power means to them. Since the target audience already knew what to expect in terms of performance and design, we had to take an unorthodox approach to capture their attention. With the help of key appointment holders in Lenovo, AMD and NVIDIA, we highlighted Legion’s business strategy, design thinking process as well as the 2021 line-up. This way, the audience found out the Legion has been listening to their needs to build the ideal gaming device.

THE BRIEF

To assist Lenovo Legion in the launch of their newest line-up in 2021.

CLIENT

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LAUNCH VIDEO

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SOCIAL ASSETS - VIDEOS

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SOCIAL ASSETS - STATICS