THE BRIEF

To assist Lenovo Legion in their launch of the new X50 series in year 2020. 

Client

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Legion X50 Product Launch

OUR APPROACH

Legion was making a huge change to the names of their product as they felt that their products had names that were too long and complicated for end-users. With that, they revamped their product naming for the launch of their X50 Series in the year 2020. The changes in product naming gave us an opportunity to create visuals that were more sophisticated and premium as compared to the previous year’s assets. Several rounds of visuals were proposed, and finally, the visual that is clean looking with hints of neon glow to accentuate the outline of the devices won the client’s heart.

Launch Video

key visual

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Landing Page

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Media invite

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social assets

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photoshoot

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