THE BRIEF

To assist Lenovo Legion in their launch of the new X60 series in year 2021. 

CLIENT

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Legion X60 Product Launch

OUR APPROACH

To showcase the powerful capabilities of the Lenovo X60 to the gaming audience, we had to clearly define what power means to them. Since the target audience already knew what to expect in terms of performance and design, we had to take an unorthodox approach to capture their attention. With the help of key appointment holders in Lenovo, AMD and NVIDIA, we highlighted Legion’s business strategy, design thinking process as well as the X60 device. This way, the audience found out the Legion has been listening to their needs to build the ideal gaming device.

Launch Video

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Social assets - videos

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