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Legion 5 

OUR APPROACH

THE BRIEF

To create awareness on the Legion 5 launch

CLIENT

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Understanding that users can do more on a Legion device than just game, we approached this campaign by targeting the “Everyday Warrior”. These folks are deemed to be a rare breed of laptop users who prefer their devices to be an essential “jack of all trades” — those that can stream, game and are filled with productivity functions. Moving away from gaming-centric messaging, we used lifestyle photography alongside a light-hearted and relatable tone to engage them.

key visual

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social assets

videos

*Click to play.

photoshoot

*Click on image to expand.

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